NEW YORK, June thirteen, 2011 /PRNewswire/ -- Designer Johan Lindeberg's new modern high end manufacturer, BLK DNM (pronounced black denim), is obtainable off-line for the primary time at a new short-term retail store, entitled POP 1, situated in the Soho district of downtown New York. POP 1 formally opened to the public on June 10th, 2011.
BLK DNM's using the net local community can now practical knowledge Lindeberg's downtown-inspired merchandise variety in man or woman. POP one will property the full men's and women's collections: denim, leather jackets, tailoring, knitwear as well as staple melange t-shirts and tanks ranging in selling price from $29 to $two,295.
Built by Lindeberg and his resourceful team, the very simple, raw, deconstructed interior features industrial fixtures and Baroque-inspired furniture. The retailer will display artwork installations, textbooks and curiosities in addition to the present blended-time assortment. The new room will serve as the brand's artistic studio as perfectly as a 2nd family home for Mr. Lindeberg's team and downtown friends. Lindeberg notes, "I decided to be a lot more personalized with BLK DNM than I have with prior brand names and for this reason want to establish a retail outlet that feels specifically as I like my private household to be."
Adhering to its launch, POP one will host typical cultural activities for example salons, screenings, and future product launches. "I want the BLK DNM retail store to be an inspiring setting with perfect artistic electricity. It was designed to manifest the BLK DNM way of life. We are a downtown model and our residence is here," Lindeberg states.
To coincide with the launch of POP 1, Lindeberg unveils its publication BLK DNM Gazette one for the first of all time. This poster-sized, 30-page broadsheet features exclusive artwork, photography, conversations and collaborative essays that convey the brand's identity and aesthetic.
Lindeberg conceived the bi-yearly publication as a automobile to create a immediate line of communication with the BLK DNM community. "From the beginning, I wished BLK DNM to emerge from a dynamic resourceful process. I made the decision to launch the brand name with a movie and magazine, as a resourceful discussion board, rather than subsequent the classic pattern of staging a fashion show," Lindeberg says. The Gazette offers consumers an ability to engage with the brand name purely on an ideological level there is no mention of BLK DNM products in the publication. "Its goal is to create an interesting way of life and manifest our inventiveness as a collective, somewhat than to encourage item," added Lindeberg.
BLK DNM Gazette one taps into New York's undercurrent of independent, creative, heady, and more often than not, rebellious electrical power, which at first inspired BLK DNM. It is a celebration of the artistic strategy, depicted and described by renowned artists, photographers, directors, designers, and provocative thinkers who strive to push their very own inventive boundaries. The pages are replete with abstract, eye-catching, unconventional written content softened by seductive black and white images of fantastic gals.
Stylist Aleksandra Woroniecka edited the Gazette, curating contributions from a cast of mutual buddies and regional New York personalities, as well as portraits by Peter Lindbergh, notes handed somewhere between artist Terence Koh and jewelry designer Waris Ahluwalia, and an account of Scott Campbell's disagreement with a gallery owner that led him to burn up his function in get to protect the integrity of his art. Nate Lowman lends his expertise in the form of an insertion crammed with illustrations of just about every of the BLK DNM Gazette 1 contributors. A complete listing is beneath:
Waris Ahluwalia, Wes Anderson, Mathias Augustyniak, Jade Berreau, Scott Campbell, Horst Diekgerdes, Hampton Fancher III, Stanley Greene, Pauline Jacquard, Hannelore Knuts, Terence Koh, Peter Lindbergh, Nate Loman, Jose Parla, Steven Parrino, Christophe Rihet, Jerry Schatzberg, Eve Therond, and Franz West.
"Opting for collaborators arrived effortlessly, a mix of generations and talents, who would indicate a particular aspect of New York that I sense we sadly see less and significantly less. The spontaneous, tough, artistic, rebellious, hazardous but consistently aesthetic New York that, as a Parisian, consistently inspired me," remarked Woroniecka. "The foremost matter is New York with a small touch of a several Parisian chic," she added.
A constrained version operate of 10,000 copies will be distributed with online orders and at POP 1, where by particular person potential customers will be ready to decide to shell out what they want for it. All proceeds from the sale of the BLK DNM Gazette 1 will be donated to Free Arts NYC.
POP one is the first of all of a sequence of pop-up stores scheduled to open internationally throughout the year and the precursor to the launch of a BLK DNM flagship shop in September 2011. The momentary retail store will be open for six to 8 weeks and is located at 237 Lafayette Street, New York.
For increased knowledge about BLK DNM and to see the whole BLK DNM collection make sure you see www.BLKDNM.com and www.facebook.com/BLKDNM
To see the BLK DNM Gazette one stop by: http://us.blkdnm.com/page/gazette/issue1/stry/issue1/
To down load pictures of POP 1, Gazette 1 and a portrait of Johan Lindeberg make sure you use this website link: http://ht.ly/5f2Kl
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